Saturday, November 13, 2010

Thumbs Up, Thumbs Down

Adoptive Family Magazine (which is amazing by the way & I HIGHLY recommend) ran a great article called Thumbs Up, Thumbs Down. They also have an ongoing page of this on their site that others can add to.

I just wanted to share a few examples of these with you!

Thumbs Up To....

Target and Lowe’s,
two companies that include transracial families in their advertisements. Sara Giloth, mom of Shelby, four, was delighted: “It’s not often you see a family like mine in print.” We hope it’s just a matter of time until more businesses get the picture.

Glamour Magazine,
Among its picks for 2009 Women of the Year [December] is adoptive mom, pediatrician, and advocate Jane Aronson. Aronson founded Worldwide Orphans Foundation in 1997, and she works tirelessly to provide care for orphaned children around the world--while maintaining her day job as a pediatrician to internationally adopted children. By selecting Aronson, Glamour shows that it knows what true beauty is., 
for its new National Adoption Month e-card. The free card's sweet photos and message make it worth sending to everyone on your contact list!

Brothers and Sisters, on ABC,
for its ongoing story line about a couple's efforts to adopt. "A recent episode showed the wife (played by Calista Flockhart, who happens to be an adoptive mother) using positive adoption language," says reader Meera D. "It was refreshing to hear a TV character say 'make an adoption plan.'"

Citizens Financial Group,
The Providence, Rhode Island-based company, which offers nearly $21,000 in adoption benefits, topped the Dave Thomas Foundation for Adoption’s list of adoption-friendly workplaces. “Citizens took the financial stress out of the adoption equation and helped us bring home our daughter from Ukraine,” say Peter and Diane Sitkowski, of Phoenixville, Pennsylvania.

Sesame Street,
for spotlighting adoption. After a character adopts a boy from Guatemala, Big Bird explains, in his simple way, that adoption is when a child needs a family and when a family needs a child.

Barnes & Noble Bookstores,
for always having a wide selection of adoption books on the parenting shelf. Most other bookstores—including other large chains—typically offer just one or two.

Thumbs Down....

Wells Fargo,
for eliminating adoption leave after the financial services company acquired Wachovia. Once named an adoption-friendly workplace by Dave Thomas Foundation, Wachovia used to offer six weeks paid leave. Says AF reader Carmi, “Leave is essential to the bonding process, for adoptive parent and child. Wachovia understood that. Sadly, Wells Fargo does not.”

James Kaplan's Parade magazine article on Nicole Kidman,
(November 2). Says Kris Henninger, "The author mentions that Ms. Kidman has recently given birth to her first child, and that she's a 'new mother.' Ms. Kidman gave birth for the first time, but Sunday Rose is her third child. She's been a mother for 15 years."

After the "expected date" field, their updated registry form now asks, "Are you adopting?" It lets people who access your registry know that you are adopting, and that there may not be an exact "due" date.

for its nationally broadcast commercial featuring talking food. After French Fries and Parfait "discover" they're related, Nuggets chimes in with, "Maybe you're adopted." AF readers expressed outrage at the latest example of media's use of adoption as a punch line.

Dish Network,
for an ad campaign, in which a boy tries to convince his parents to upgrade their network services. When the dad responds with a silly comment, the child says, I'm so adopted." Although the commercial was intended to be funny, several AF readers though the message was negative, and anything but amusing. As Becky Marruffo asks, "Isn't there a better way to advertise this product?"

The Sims and The Sims 2 computer games,
Players have the option to adopt children, though AF reader Bryn Wittmayer noted that, “the only qualification for adopting seems to be the amount of money in your account.” Even more troubling is the fact that any character who gives birth gets three days leave from work, while characters who adopt can take no time off to care for the child. “Granted, this is a game, not the real world, but it’s a very popular game, and it’s teaching everyone who plays it that adoption is ‘less than’ bio-parenting.”

ABC's Desperate Housewives,
In a recent episode, with an adoption storyline, they use language like "shopping" for a birthmother or "purchasing" a baby, and showed prospective parents bribing a birthmother with gifts—and the birthmother scamming couples out of money. All in all, a pretty miserable portrayal of adoption.

1 comment:

  1. wow, interesting article! there's another commercial out there (i dont' remember what it's for -- some video game) where they're trying to distract the woman so she won't score well and her dad says, "you're adopted!" don't like that...


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